BIA Kelsey Local Phone Calls from Search

Phone Calls from Mobile Search to Top 73 Billion in 2018

In 2018, mobile search results will generate over 73 billion calls to businesses, according to BIA/Kelsey’s latest mobile local media forecast. This means a more than doubling of the 30 billion calls from mobile search in 2013 and marks a huge opportunity for businesses – but also a necessity to get ready. In a report titled “Phone […]

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SMBs Spend $6,800 a Year on Online Ads – But Where?

Only a third of small to mid-sized businesses buy online ads, spending an average of $6,800 of their annual marketing budget on banner ads, PPC (paid search) and paid social advertising. Which platforms and ad types are they choosing to invest in? SCORE, a nonprofit organization that helps small businesses launch and grow, has released […]

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Tumblr Sponsored Posts integrate with Yahoo Gemini

Tumblr Sponsored Posts Now Showing Across Yahoo Network

Tumblr Sponsored Posts, a native advertising format available on the microblogging platform, are now being promoted across the Yahoo network, as well. Though not entirely unexpected given that Yahoo purchased Tumblr last year, it’s good news for advertisers using Tumblr. Their ads now have access to both the Tumblr and Yahoo networks, with a combined […]

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Yelp Adds Direct Messaging to Local Business Listings

Yelp has just announced a new messaging feature for businesses using the local marketing platform. Now, customers can message business owners directly from the company’s Yelp listing. Business owners will receive an email when they get a message from a visitor to their Yelp profile and can respond directly from the email. The owner can also […]