5 Paid Search Quick Tips for SMBs from WordStream CTO Larry Kim

These 5 quick tips on PPC for SMBs come from tweets from attendees at Larry Kim’s “Hacking AdWords” presentation at SMX West. In his presentation, WordStream CTO Kim explains how Google AdWords calculates Quality Score, which impacts your CPCs, CPAs, ad position and more. He shares examples of winning ads and tips to help SMBs replicate their success.

Kim has written extensively on Hacking AdWords on his WordStream blog – check it out here for a deep dive into how Quality Score can affect your entire AdWords account, from the costs you pay for each click to how often your ads appear and in which position.

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