Periodic Table of Content Marketing: The Science Behind the Magic

Back when Danny Sullivan released his Periodic Table of SEO Success Factors, I thought, isn’t that a great way of visualizing the many ranking factors or signals marketers need to keep in mind? You’ve all seen a thousand infographics that say a lot without saying anything at all, so when a truly useful one comes along, we all appreciate it.

It was only a matter of time before something similar for content marketers hit the scene. While it might seem there’s black magic at work and one (especially a small business owner) can’t possibly keep up with the dozens of factors that go into a great piece of content, there is a science to it.

Chris Lake, Director of Content at Econsultancy, released his content marketing periodic table last week. While he acknowledges it is a work in progress, it’s a great framework for those trying to grasp exactly what it is that makes a piece of content irresistible to consumers.   Click the table below to enlarge it.

The Periodic Table of Content Marketing, by Chris Lake.

The Periodic Table of Content Marketing

Chris has segmented his content marketing factors into eight areas of focus:

  1. Strategy
  2. Format
  3. Content Type
  4. Platform
  5. Metrics
  6. Goals
  7. Sharing Triggers
  8. Checklist

Check out Chris’s blog post for more info on his periodic table, or to make suggestions as to how he can improve this awesome content marketing resource.

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