Facebook announced a new, “streamlined” layout for business Facebook Pages earlier this month and it has some page admins wondering what’s new. If your small business has a Facebook Page and things are looking a little different, here are some tips to help you get around your new page:
1. Update the “About” Section of Your Page
Both the short and long descriptions – to ensure any visitor who lands on your page can see important info like your hours of operation, physical location, phone number and email address. This information now appears (or soon will appear, if you haven’t seen the update yet) in the left-hand sidebar on your Facebook Page.
You can’t reorder the information in that left sidebar, but you will be able to “soon,” according to Facebook. Watch for this to change.
2. Your Apps Appear in Two Places
Any apps you’ve added will now appear either in the left column, or in the top navigation menu. Like the “About” information, Facebook promises you’ll be able to rearrange your apps “soon.”
3. You Can See That Pages Are Following Your Page, But You Can’t See Who
No, you’re not missing something… Facebook does not allows Pages to see which others have added them to the Watch List. You can, however, see how many other Pages are following you.
4. Your Messages Also Appear in Two Places
You can check your messages in the Activity tab at the top of your Facebook Page, or in the new “This Week” box they’ve added to the right side of the page.
5. “Build Audience” = Buy Ads
Facebook added a new navigation menu at the top of the page. “Build Audience” is where you can access your existing Facebook Ads campaigns or create new ones.
Miranda, I Have No Idea What You’re Talking About…
You may not be seeing the new layout yet. Facebook rolled out the redesign to a small number of businesses and has been adding more in the weeks since. It’s coming though, get ready for it!
Unfortunately, there’s one thing this new design definitely won’t do: stop the slow death of organic Facebook traffic to your page. The ability to reach even those who already follow your company’s page is dwindling.
Two tips: Get your audience off of Facebook and into your own email list or community, and consider using Facebook Ads to reach existing followers if the cost per acquisition makes sense for you.
Images from Facebook.com