Yelp has just announced a new messaging feature for businesses using the local marketing platform. Now, customers can message business owners directly from the company’s Yelp listing.
Business owners will receive an email when they get a message from a visitor to their Yelp profile and can respond directly from the email. The owner can also set an average response time, which will be displayed to consumers as they leave their message.
“While some customers prefer to pick up the phone, others would much rather communicate via a keyboard, so this feature adds one more way to reach out to businesses, while giving business owners another opportunity to close the loop and receive even more leads,” wrote a Yelp product manager in the official announcement.
Business owners who do not want to take advantage of Yelp’s messaging feature can simply disable it from within the admin dashboard.
To date, there are over 57 million local business reviews spanning 27 countries on Yelp.