More than half of SMBs are concerned with technology outpacing their ability to compete, feeling that they’re behind the curve in keeping their websites up to date – especially when competing with enterprise-level companies.
Your time is more precious, resources are fewer and you probably don’t have near the reach of bigger brands.
A new infographic from Offerpop shares tips small and mid-sized businesses can use to make the most of user generated content (UGC) in their content marketing efforts.
Some of your most persuasive, quality content just might come from your customers and online audience, they point out. The vast majority of consumers – 92% – say they trust word-of-mouth over all other forms of advertising.
If you have active social channels, you already have some UGC at your disposal. Check out the creative ways Offerpop says you can use this content to run promotions, capture data, drive commerce and turn your website into a social hub: