Yelp Adds Direct Messaging to Local Business Listings

Yelp has just announced a new messaging feature for businesses using the local marketing platform. Now, customers can message business owners directly from the company’s Yelp listing.

Business owners will receive an email when they get a message from a visitor to their Yelp profile and can respond directly from the email. The owner can also set an average response time, which will be displayed to consumers as they leave their message.

Yelp adds direct messaging for local business owners

While some customers prefer to pick up the phone, others would much rather communicate via a keyboard, so this feature adds one more way to reach out to businesses, while giving business owners another opportunity to close the loop and receive even more leads,” wrote a Yelp product manager in the official announcement.

Business owners who do not want to take advantage of Yelp’s messaging feature can simply disable it from within the admin dashboard.

To date, there are over 57 million local business reviews spanning 27 countries on Yelp.

Avoid the Small Business Marketing Scams that Cost Companies Millions

Prevent small business fraud and protect your business.Small businesses are a tempting target for scammers. By nature, small business owners and entrepreneurs are often pressed for time and many lack the resources to thoroughly investigate or fight fraud.

Just how great is the risk? According to the Federal Trade Commission, marketplace scams were responsible for depleting the U.S. economy of over 1.4 billion dollars in 2012, the first year that it received over 1 million marketplace fraud complaints. Even though the FTC has taken steps to reduce the risk to small businesses and occasionally shuts down a scam operation, it seems many more are just waiting in the wings for an opportunity to pounce.  [Read more...]

Most Time on Mobile Spent in Apps – Does Your Business Need One?

Is a mobile app for your small business a worthy investment? There are a lot of factors to consider, so let’s start with the findings of a new mobile report, which shows that people prefer to spend their time in apps, not cruising the mobile web.

Apps dominate time spent on mobile devices, from Flurry

The average amount of time spent using a mobile device has risen to 2 hours and 42 minutes among US consumers, with 86% of their time spent in mobile apps. Consumers use the mobile web just 22 minutes per day, or 14% of their time spent on mobile. These latest insights from mobile measurement and ad platform Flurry show a continued decline in consumer interest in the mobile web. [Read more...]

54% of Consumers Will Leave You Over Lack of Relevant Content

State_of_Content_retail_reportFifty-four percent of consumers say they will consider leaving a relationship with a retailer if they don’t have tailor-made, relevant content delivered directly to them, according to the new State of Content Marketing: Retail report from Contently.

Aspirational brand stories drive long-term success more in retail than in any other industry, they say, making creative and original brand storytelling mission critical for retailers. Smart retailers have to look past pushing conversions; mobile apps packed with sales copy simply drive higher abandonment rates.

What’s a retailer to do in the age of spoon-feeding consumers information and potentially blowing the budget on relevant content? Try these quick tips from Contently: [Read more...]

Bing Product Ads: Here’s How to Get Started

Bing Product Ads

If you’ve been hoping for an ad format similar to Google Product Listing Ads on the Bing/Yahoo ad network, this news should make you happy. Bing Ads has just launched Product Ads, their version of enriched e-commerce ads, for US advertisers.

With the launch of the new ad format, Bing released a number of helpful resources to guide marketers in setting up their PAs. To get started, you need to complete 3 steps:

  • Create a Bing Merchant Center store
  • Set up a catalog
  • Create Product Ad campaigns [Read more...]