Tumblr Sponsored Posts Now Showing Across Yahoo Network

Tumblr Sponsored Posts, a native advertising format available on the microblogging platform, are now being promoted across the Yahoo network, as well.

Though not entirely unexpected given that Yahoo purchased Tumblr last year, it’s good news for advertisers using Tumblr. Their ads now have access to both the Tumblr and Yahoo networks, with a combined 800 million average monthly visitors.

Tumblr Sponsored Posts are now integrated with and offered through Yahoo Gemini, the company’s mobile search and native advertising marketplace.

Yahoo Gemini integrates Tumblr Sponsored Posts

Consumers will still be able to take action on the ads by clicking through, liking, reblogging and following. However, their ads will also appear across the Yahoo network in content streams, on article pages, in image galleries and digital magazines – all across desktop and mobile.

We’ve always believed in the power of creative brand storytelling, and data shows that advertising is more memorable and impactful when it is as good as the content around it,” wrote Mike Kerns, senior VP of homepage & verticals at Yahoo.

Yahoo is already claiming early successes in increased unaided brand awareness, brand consideration and tagline recognition with limited testing of the integration of Yahoo and Tumblr.

Avoid the Small Business Marketing Scams that Cost Companies Millions

Prevent small business fraud and protect your business.Small businesses are a tempting target for scammers. By nature, small business owners and entrepreneurs are often pressed for time and many lack the resources to thoroughly investigate or fight fraud.

Just how great is the risk? According to the Federal Trade Commission, marketplace scams were responsible for depleting the U.S. economy of over 1.4 billion dollars in 2012, the first year that it received over 1 million marketplace fraud complaints. Even though the FTC has taken steps to reduce the risk to small businesses and occasionally shuts down a scam operation, it seems many more are just waiting in the wings for an opportunity to pounce.  [Read more...]

SMBs Spend $6,800 a Year on Online Ads – But Where?

Only a third of small to mid-sized businesses buy online ads, spending an average of $6,800 of their annual marketing budget on banner ads, PPC (paid search) and paid social advertising. Which platforms and ad types are they choosing to invest in?

SCORE, a nonprofit organization that helps small businesses launch and grow, has released an infographic illustrating findings from their recent study into SMB online advertising spend, performance and audience insights.

Among them: [Read more...]

Bing Product Ads: Here’s How to Get Started

Bing Product Ads

If you’ve been hoping for an ad format similar to Google Product Listing Ads on the Bing/Yahoo ad network, this news should make you happy. Bing Ads has just launched Product Ads, their version of enriched e-commerce ads, for US advertisers.

With the launch of the new ad format, Bing released a number of helpful resources to guide marketers in setting up their PAs. To get started, you need to complete 3 steps:

  • Create a Bing Merchant Center store
  • Set up a catalog
  • Create Product Ad campaigns [Read more...]

5 Paid Search Quick Tips for SMBs from WordStream CTO Larry Kim

These 5 quick tips on PPC for SMBs come from tweets from attendees at Larry Kim’s “Hacking AdWords” presentation at SMX West. In his presentation, WordStream CTO Kim explains how Google AdWords calculates Quality Score, which impacts your CPCs, CPAs, ad position and more. He shares examples of winning ads and tips to help SMBs replicate their success. [Read more...]