If you’ve been hoping for an ad format similar to Google Product Listing Ads on the Bing/Yahoo ad network, this news should make you happy. Bing Ads has just launched Product Ads, their version of enriched e-commerce ads, for US advertisers.
With the launch of the new ad format, Bing released a number of helpful resources to guide marketers in setting up their PAs. To get started, you need to complete 3 steps:
- Create a Bing Merchant Center store
- Set up a catalog
- Create Product Ad campaigns [Read more...]