Marketing to Millennials: What 18-33 Yr Old Consumers Want From Your Company

Millennials are on the road to affluence and will begin to hit their peak earning years in 2020. Even today, the roughly 80 million millennials in the US alone spend approximately $600 billion a year.

If your small business is trying to get in front of this potentially lucrative audience, take note of these findings from Adroit Digital’s Millennials: The New Age of Brand Loyalty report.

Adroit Digital Millennials

Looking forward, marketers should expect increased loyalty from millennial consumers, 64% of whom consider themselves just as brand loyal as their parents, or more so. [Read more...]

How Big Brands Use Color to Trigger Consumer Emotion

How important is the color of your logo? You might have heard of the psychology behind color in marketing – does the color red really make people hungry? Why did McDonald’s choose yellow for their iconic arches?

Companies don’t just end up with certain colors representing their brand. Tiffany & Co. and BlackBerry both chose black for their logos, but why? The color black is associated with formality and the mystery of darkness and night. A logo in this color is designed to portray to consumers boldness, luxury and seriousness.┬áThen there’s Starbucks green logo; how is that supposed to make consumers feel and why was it their top choice? Green is reminiscent of the harmony of nature and makes people feel calm, relaxed, trust, peace and hope. [Read more...]