Fifty-four percent of consumers say they will consider leaving a relationship with a retailer if they don’t have tailor-made, relevant content delivered directly to them, according to the new State of Content Marketing: Retail report from Contently.
Aspirational brand stories drive long-term success more in retail than in any other industry, they say, making creative and original brand storytelling mission critical for retailers. Smart retailers have to look past pushing conversions; mobile apps packed with sales copy simply drive higher abandonment rates.
What’s a retailer to do in the age of spoon-feeding consumers information and potentially blowing the budget on relevant content? Try these quick tips from Contently: [Read more...]