Copywriting is an art, especially when it comes to attention-grabbing headlines that spur readers to share or tweet your content across their networks. However, there’s a science to it, as well.
The team at ShortStack call this Word Science – the craft of writing blog titles and social media content that inspire people to share. They recently compiled into one infographic recommendations from Buffer, Post Planner and Startup Moon to help marketers identify the top headline and social content words that trigger action. See what they found and whether you could use any of these tips to get more social shares in your own channels.
Important Note: Only use these words where they’re natural and make sense. I resisted the urge to write a clickbait (sharebait?) headline for this post about The Surprising Science Behind Huge Headline Copywriting! Or worse, A Girl Used Science to Write Surprising Headlines – You Won’t Believe What Happened Next! [Read more...]