Which devices should you be targeting to reach your target market with the greatest frequency? Despite the meteoric rise of mobile, consumers still spend more than three times as much time watching television each week as using mobile devices, according to Experian.
Their digital benchmark report, now in its sixth year, offers insight into a wide variety of online marketing considerations, just one of which is the reach of specific devices. Today, 89% of US consumers use their mobile phone at least weekly, according to their research, with 68% reporting they use their mobile phone every day. eReaders and digital tablets are reported separately, with 10% and 15% daily use, respectively.