Email remains the top ROI channel for marketers, with 68% of companies rating it “good” or “excellent” in terms of return on investment, according to a new Econsultancy report. However, marketers are spending just 16% of their budgets on email.
Econsultancy surveyed over 1100 marketers in January, 2014. Fifty-four percent of respondents were from small to mid-sized businesses with under $10 million in annual revenue, 32% of those from small businesses with under $1 million. The chart above illustrates their answers to the question, “How do you rate the following channels in terms of return on investment?”