Google+, the search giant’s social network, has taken a lot of flack since it first launched back in June, 2011. Every few months, like clockwork, another influential marketer, blogger or media publication has declared it a ghost town. If you’re marketing a business on a limited budget and can’t afford to experiment as much as you would like, you might have given Google+ a pass to this point.
Forrester wants you to rethink that decision. In fact, they believe every marketer should be on Google+, so much so that they’ve just released a report called The Case for Google Plus, touting the merits of the network. [Read more...]