How Big Brands Use Color to Trigger Consumer Emotion

How important is the color of your logo? You might have heard of the psychology behind color in marketing – does the color red really make people hungry? Why did McDonald’s choose yellow for their iconic arches?

Companies don’t just end up with certain colors representing their brand. Tiffany & Co. and BlackBerry both chose black for their logos, but why? The color black is associated with formality and the mystery of darkness and night. A logo in this color is designed to portray to consumers boldness, luxury and seriousness.┬áThen there’s Starbucks green logo; how is that supposed to make consumers feel and why was it their top choice? Green is reminiscent of the harmony of nature and makes people feel calm, relaxed, trust, peace and hope. [Read more...]