Most Time on Mobile Spent in Apps – Does Your Business Need One?

Is a mobile app for your small business a worthy investment? There are a lot of factors to consider, so let’s start with the findings of a new mobile report, which shows that people prefer to spend their time in apps, not cruising the mobile web.

Apps dominate time spent on mobile devices, from Flurry

The average amount of time spent using a mobile device has risen to 2 hours and 42 minutes among US consumers, with 86% of their time spent in mobile apps. Consumers use the mobile web just 22 minutes per day, or 14% of their time spent on mobile. These latest insights from mobile measurement and ad platform Flurry show a continued decline in consumer interest in the mobile web. [Read more...]

Marketing to Millennials: What 18-33 Yr Old Consumers Want From Your Company

Millennials are on the road to affluence and will begin to hit their peak earning years in 2020. Even today, the roughly 80 million millennials in the US alone spend approximately $600 billion a year.

If your small business is trying to get in front of this potentially lucrative audience, take note of these findings from Adroit Digital’s Millennials: The New Age of Brand Loyalty report.

Adroit Digital Millennials

Looking forward, marketers should expect increased loyalty from millennial consumers, 64% of whom consider themselves just as brand loyal as their parents, or more so. [Read more...]

89% of Consumers Use Mobile Each Week, But Spend 3x Longer Watching TV

Which devices should you be targeting to reach your target market with the greatest frequency? Despite the meteoric rise of mobile, consumers still spend more than three times as much time watching television each week as using mobile devices, according to Experian.

Their digital benchmark report, now in its sixth year, offers insight into a wide variety of online marketing considerations, just one of which is the reach of specific devices. Today, 89% of US consumers use their mobile phone at least weekly, according to their research, with 68% reporting they use their mobile phone every day. eReaders and digital tablets are reported separately, with 10% and 15% daily use, respectively.

Device Reach insights for SMB marketers [Read more...]