Is a mobile app for your small business a worthy investment? There are a lot of factors to consider, so let’s start with the findings of a new mobile report, which shows that people prefer to spend their time in apps, not cruising the mobile web.
The average amount of time spent using a mobile device has risen to 2 hours and 42 minutes among US consumers, with 86% of their time spent in mobile apps. Consumers use the mobile web just 22 minutes per day, or 14% of their time spent on mobile. These latest insights from mobile measurement and ad platform Flurry show a continued decline in consumer interest in the mobile web. [Read more...]