Tumblr Sponsored Posts Now Showing Across Yahoo Network

Tumblr Sponsored Posts, a native advertising format available on the microblogging platform, are now being promoted across the Yahoo network, as well.

Though not entirely unexpected given that Yahoo purchased Tumblr last year, it’s good news for advertisers using Tumblr. Their ads now have access to both the Tumblr and Yahoo networks, with a combined 800 million average monthly visitors.

Tumblr Sponsored Posts are now integrated with and offered through Yahoo Gemini, the company’s mobile search and native advertising marketplace.

Yahoo Gemini integrates Tumblr Sponsored Posts

Consumers will still be able to take action on the ads by clicking through, liking, reblogging and following. However, their ads will also appear across the Yahoo network in content streams, on article pages, in image galleries and digital magazines – all across desktop and mobile.

We’ve always believed in the power of creative brand storytelling, and data shows that advertising is more memorable and impactful when it is as good as the content around it,” wrote Mike Kerns, senior VP of homepage & verticals at Yahoo.

Yahoo is already claiming early successes in increased unaided brand awareness, brand consideration and tagline recognition with limited testing of the integration of Yahoo and Tumblr.

Yelp Adds Direct Messaging to Local Business Listings

Yelp has just announced a new messaging feature for businesses using the local marketing platform. Now, customers can message business owners directly from the company’s Yelp listing.

Business owners will receive an email when they get a message from a visitor to their Yelp profile and can respond directly from the email. The owner can also set an average response time, which will be displayed to consumers as they leave their message.

Yelp adds direct messaging for local business owners

While some customers prefer to pick up the phone, others would much rather communicate via a keyboard, so this feature adds one more way to reach out to businesses, while giving business owners another opportunity to close the loop and receive even more leads,” wrote a Yelp product manager in the official announcement.

Business owners who do not want to take advantage of Yelp’s messaging feature can simply disable it from within the admin dashboard.

To date, there are over 57 million local business reviews spanning 27 countries on Yelp.