SMBs Spend $6,800 a Year on Online Ads – But Where?

Only a third of small to mid-sized businesses buy online ads, spending an average of $6,800 of their annual marketing budget on banner ads, PPC (paid search) and paid social advertising. Which platforms and ad types are they choosing to invest in?

SCORE, a nonprofit organization that helps small businesses launch and grow, has released an infographic illustrating findings from their recent study into SMB online advertising spend, performance and audience insights.

Among them: [Read more...]

Bing Product Ads: Here’s How to Get Started

Bing Product Ads

If you’ve been hoping for an ad format similar to Google Product Listing Ads on the Bing/Yahoo ad network, this news should make you happy. Bing Ads has just launched Product Ads, their version of enriched e-commerce ads, for US advertisers.

With the launch of the new ad format, Bing released a number of helpful resources to guide marketers in setting up their PAs. To get started, you need to complete 3 steps:

  • Create a Bing Merchant Center store
  • Set up a catalog
  • Create Product Ad campaigns [Read more...]

5 Paid Search Quick Tips for SMBs from WordStream CTO Larry Kim

These 5 quick tips on PPC for SMBs come from tweets from attendees at Larry Kim’s “Hacking AdWords” presentation at SMX West. In his presentation, WordStream CTO Kim explains how Google AdWords calculates Quality Score, which impacts your CPCs, CPAs, ad position and more. He shares examples of winning ads and tips to help SMBs replicate their success. [Read more...]