Twitter can be intimidating for small business owners or SMB marketers new to the network. It can be incredibly noisy and it might seem like your competitors are already well established. The benefits are great, though, so you’re going to give it a shot.
You’ve created and optimized your account, chosen the perfect cover image and started following people and businesses. How can you build a loyal, relevant following for your own business Twitter account?
Start by practicing these 5 Twitter habits:
1. Retweet and engage the accounts you follow. Retweeting shares another user’s tweet with your audience. This is a great way to diversify the tweets you’re sending out so you’re not talking about your own business all the time, but also shows the people you follow that you’re engaged. They’ll see a notification with your username and profile image each time you retweet. Watch for opportunities to respond to a question, make a comment, compliment a person on share, etc. Each interaction is an opportunity to have your own tweets reshared with the networks of others. [Read more...]