Most Time on Mobile Spent in Apps – Does Your Business Need One?

Is a mobile app for your small business a worthy investment? There are a lot of factors to consider, so let’s start with the findings of a new mobile report, which shows that people prefer to spend their time in apps, not cruising the mobile web.

Apps dominate time spent on mobile devices, from Flurry

The average amount of time spent using a mobile device has risen to 2 hours and 42 minutes among US consumers, with 86% of their time spent in mobile apps. Consumers use the mobile web just 22 minutes per day, or 14% of their time spent on mobile. These latest insights from mobile measurement and ad platform Flurry show a continued decline in consumer interest in the mobile web. [Read more...]