SMBs Spend $6,800 a Year on Online Ads – But Where?

Only a third of small to mid-sized businesses buy online ads, spending an average of $6,800 of their annual marketing budget on banner ads, PPC (paid search) and paid social advertising. Which platforms and ad types are they choosing to invest in?

SCORE, a nonprofit organization that helps small businesses launch and grow, has released an infographic illustrating findings from their recent study into SMB online advertising spend, performance and audience insights.

Among them: [Read more...]