Millennials are on the road to affluence and will begin to hit their peak earning years in 2020. Even today, the roughly 80 million millennials in the US alone spend approximately $600 billion a year.
If your small business is trying to get in front of this potentially lucrative audience, take note of these findings from Adroit Digital’s Millennials: The New Age of Brand Loyalty report.
Looking forward, marketers should expect increased loyalty from millennial consumers, 64% of whom consider themselves just as brand loyal as their parents, or more so. [Read more...]