Marketing to Millennials: What 18-33 Yr Old Consumers Want From Your Company

Millennials are on the road to affluence and will begin to hit their peak earning years in 2020. Even today, the roughly 80 million millennials in the US alone spend approximately $600 billion a year.

If your small business is trying to get in front of this potentially lucrative audience, take note of these findings from Adroit Digital’s Millennials: The New Age of Brand Loyalty report.

Adroit Digital Millennials

Looking forward, marketers should expect increased loyalty from millennial consumers, 64% of whom consider themselves just as brand loyal as their parents, or more so. [Read more...]

How Seriously Do SMBs Take Online Reviews? [Survey]

Just 50% of SMBs believe it’s important for their business to receive positive online reviews , while 23% say they are either unimportant, or very unimportant, according to a new survey conducted by marketing automation platform Yodle. This is in spite of the fact that 90% of consumers say their purchasing decisions are influenced by online reviews.

As to which review sites matter most to SMBs, Yelp actually ranked fairly low, with only 24% of respondents indicating they cared about getting positive reviews there. Facebook was far more impactful, yet only 43% care about getting positive reviews on the world’s largest social network.

SMB Online Reviews - which websites matter most?

When asked whether they care about negative online reviews, 78% of SMBs said yes, while 22% aren’t bothered. This may be explained, in part, by the fact that not all businesses earn online reviews; in fact, the majority (55%) don’t receive any at all. [Read more...]